Eric Will

Growing up in France, England and the US, Eric got a unique upbringing through constant travelling. One day he took a camera and spent months photographing India. In Berlin and London his interest in music and effects made him dive into music videos. That led to his directing of the first worldwide LG commercial with SFX Academy Award Neal Scanlan. Always interacting with exotic cultures, Eric’s work combines cinematic storytelling with human magic.

He engages audiences with a unique blend of characters and striking visuals. Recent credits go for Pepsi, Minute Maid, Chevrolet, Prince Soda and Cadillac. The film for Glowingheads won the 1999 German Visual Effect Price. His spot for Beko received the 2003 Silver Crystal Apple Award. Eucerin got the 2007 Silver Effie. Kosovo won the UK Media & Marketing Award 2010. MTC won two Gold awards at the 2011 Russian Advertising Awards. Nutrilite is shortlisted on the Cannes Lions 2017.

ABOUT BRAND YEW FRIENDS

Brand Yew Friends is a multi-disciplinary creative collective built to solve complex briefs and deliver standout work. With over 20 years of experience across commercial production, we partner closely with agencies and brands to design the right team for each project—scaling seamlessly across budgets and scopes.

While we are known for our design, animation, and post expertise, live-action production is a central pillar of our work. We regularly produce live-action commercial campaigns, integrating production, direction, and post under one roof to ensure creative continuity and efficiency from shoot through finish. Our solution-driven approach allows us to build bespoke crews, combine disciplines when needed, and execute confidently across any board, timeline, or challenge.

Our capabilities include Live Action Production, 2D/3D Design and Animation, Photoreal CG, Unreal Engine and Volume Stage Production, VFX and Compositing, Offline Editorial, Color and Finishing, and Audio Post.